Our strategy is essentially about creating market capacity for RCPs, and bringing buyers and sellers together. The BRBA has identified three "buy recycled" challenges (or Key Result Areas) on which it will focus to "make leadership real" in terms of "buying recycled" and voluntary corporate environmental performance:

KRA 1 - Influence what members do (Implementation Team)
More traction for "buying recycled" within the BRBA through increased member commitment, training and substantive opportunities

KRA 2 - Influence what others in business do (Membership & Management Team)
More people in business to know about "buying recycled" and the incentives for both BRBA membership and RCP take-up through supply chain communications

KRA 3 - Influence economic and policy context (Liaison Team)
Contribute to increasing RCP market capacity by continuing to address market influencers in cooperation with key stakeholders

To ensure that our strategies are effectively implemented, teams comprising a mix of Board and member representatives have been established to oversee each Key Result Area.

Click here for information on the BRBA Action Agenda (Word document).

Click here for more details on the BRBA Strategy (PDF document).

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