The goals of the Buy Recycled Business Alliance (BRBA) are summarised in the following Vision, Mission and Key Objectives:

Our Vision

The BRBA vision is that the increased use of recycled content products (RCPs) and materials will contribute to sustainability through economic, social and environmental benefits for members and the Australian community.

Our Mission

To achieve our vision, the core focus of the BRBA is to promote the purchase and use of recycled content products (RCPs) and materials through delivery of programs and services which provide tangible business benefits to leading Australian companies.

Key Objectives

• To facilitate the increased purchase and use of RCPs by Australian business
• To increase understanding of the availability, quality and value of RCPs and materials
• To demonstrate that "buy recycled" contributes to sustainability via market forces
• To improve Australia's recycling system through greater demand for collected recyclable materials
• To provide members with information, representation, relationships, and profiling opportunities related to the "buy recycled" concept